Company Knowledge Panel

Service Overview

Our Google Knowledge Panel service is an essential tool for businesses looking to enhance their online presence and provide quick access to key information about their brand in search results. With our help, you can create a panel that showcases your company’s logo, website, social media profiles, address, contact information, and other relevant details that potential customers may be searching for.

Creating a Company Google Knowledge Panel is a complex process that requires in-depth knowledge of Google’s algorithms and policies. Fortunately, our team of experts has years of experience in creating Google Knowledge Panels, so you can trust us to handle the process from start to finish.

While patience is needed during the development process of your panel, we assure you that the wait is worth it. Once your panel is created and indexed by Google, it will begin appearing in search results, increasing your brand visibility and credibility. Your panel will also be easily accessible to potential customers, allowing them to learn more about your business in a user-friendly format. 



Knowledge Panel Examples

Publication Knowledge Panel
Founder/Entrepreneur Knowledge Panel
Publication Knowledge Panel


Checklist before proceeding with a company knowledge panel:

  • Founder Knowledge Panels: The founder(s) of the company must have a pre-existing personal knowledge panel. If you need to create one, proceed with the button below.
  • Company Website: The company must have an official website.  In this case, chances are you have an online publication already active. If you need assistance in creating one, visit the following link:
  • Active Social Media: The company should maintain active social media profiles.Once the above criteria are met, the service can proceed with creating a Company Knowledge Panel.

Example company name: Sandy’s Donuts

  • Proper practice

Facebook: @sandysdonuts
Instagram: @sandysdonuts
Twitter: @sandysdonuts

Having consistent usernames across platforms is beneficial, even though it’s not mandatory.

What’s important to recognize:

  • Company name matches the social media handles.
  • On, the social urls on the home page should company socials, not personal or other.


  • Poor practice

Facebook: @sandy.smith
Instagram: @sandy.smith
Twitter: @sandy.smith

The above accounts represent a person instead of the company, which is not recommended.

Included Services

The following services are incorporated into the creation of your panel.

⚠️ Some bundled services are adjusted and simplified to fulfill the panel requirements. The linked services may offer more extensive features than what we perform for your panel.

  • Premium Backlink Campaign, Profile Building:
    We perform a backlink campaign with over 30 backlinks created.

We would need access to the website. Ideally cPanel and WordPress access with admin privileges. 

We would need to perform on-site SEO work and possibly create new pages. 

  • Essential Website Optimization:
    We do basic on-page SEO on your website to help Google better understand your company. Note, we don’t do speed optimization, that can be ordered separately.
  • Press Release Announcement:
    We supply a basic press release to share your company’s news. For a premium press release, an upgrade option is available.

Our Promise

We strive to be as transparent as possible about our commitments, and it’s crucial that we make promises only on aspects we can control.

Our promises include:

  • A Knowledge Graph ID (URL displaying your Google Knowledge Panel)

However, we cannot guarantee:

  • An Indefinite Panel: Google’s algorithm is ever-changing, and even Google employees cannot predict what’s next.
  • Ensuring Your Panel Appears in Name Searches: We pride ourselves on our strong track record of creating stable panels, but numerous factors can influence name mapping. To bolster Google’s confidence in your company, you may need to implement additional technical measures. Sometimes, Google simply needs to go through several indexing cycles to gain more confidence with newly discovered data. Keep in mind that Google carries out experiments and frequently undergoes aggressive algorithm updates, which can temporarily disconnect your panel from a name search for a short period. If this occurs, don’t hesitate to reach out, as we are often able to provide immediate assistance.

  • Achieving Consistent Results Across the Web: Displaying a panel is subject to various factors, some of which lie beyond our control. These factors include location, device, IP address, name competition, confidence score, and the content within your Knowledge Graph ID bin. The crux of our work involves getting Google to incorporate data and information into your Knowledge Graph ID. Once this is accomplished, how Google utilizes that information is often outside our control.

The more information we incorporate into your Knowledge Graph ID bin and the stronger your online presence, the greater the likelihood that you’ll benefit from algorithm updates rather than experience setbacks.

While our support is not limitless, we consistently stand ready to assist with any challenges that emerge. We pledge to approach all issues with empathy and understanding. In instances where further work is needed beyond our original commitment, we’ll work together with you to forge a mutually agreeable solution for tackling the additional tasks.

Your Knowledge Panel: Content vs. Displayed Information

The information your panel contains and what it displays may differ. Our goal is to incorporate as much information as possible into your panel, allowing Google to gradually gain confidence in displaying it. Achieving this requires patience, as success lies in effectively storing the data and allowing Google to utilize it over time.

Below, you can find an example demonstrating how activating a panel’s detailed view can expose further attributes.

-Summarized View

-Detailed View

⚠️ Please note that the information about the books is only visible in the detailed version of the panel. This can often happen when Google is not yet confident with the information and is looking for additional external confirmation, or when Google is waiting for a few more indexes to determine that this information is current and relevant. It’s possible that information being hidden from the summarized view may remain inaccessible for days or even months. This shouldn’t be a worry, is this can often be expected and getting information attached to your Knowledge Graph ID is most important.

How To Trigger The Detailed View?

You want to look for the “More about” button. Sometimes, this can be easy to find, and other times you will need to jump through a few hoops. 

  1.  Check if you see this button when searching for your company name.
  2. Type in your “Company_Name Industry”, EX: “Peres Daily news publication” or “John Smith entrepreneur
  3. Type in your URL into the google search box (first going to
  4. Type in a variation of your name or company. 

Google’s algorithm constantly changes and although we do our best to set up a strong foundation for your panel, it is subject to change in accordance to the search engine adjustments. Some things to carefully note about your panel.

Important FAQs

Your panel could become disconnected from your company name search, indicating that it exists but may not appear when conducting a company name search. Several factors can contribute to this, including Google’s algorithm, your geographic location, the device in use, and time.

It’s essential to have a solid SEO foundation and ensure your company’s information is accurate and detailed, which helps convince Google that your panel should appear for specific searches.

If you have a particular case, please reach out to us, and we will concentrate on resolving the issue.

Unfortunately, no. We don’t have control over this, and the description text isn’t stored within your panel. Google gathers this data from websites, and the source of choice may vary depending on time, location, and device. Google often prefers sources such as LinkedIn, iMDb, CrunchBase, and your website, so it’s important to keep your information on these websites accurate, relevant, and up-to-date.

No, and no one can make that promise. Although we have a great track record of successful outcomes, we can only commit to what’s within our control.

Google’s algorithm updates can be aggressive and drastic, and for long-term stability, it’s essential to maintain a strong and consistent online presence.

Panels with information backed by trustworthy external sources will be more stable and improve over time.

Getting Started

  1. Fill out the Company Audit Form (here).
  2. Book a time to chat (here).
  3. Within 24 hours from the meeting, we will provide a roadmap.
  4. Once completed, we will send over the final deliverable.