When it comes to improving your online presence, Google offers two powerful tools that help businesses stand out in search results: Google Knowledge Panels and Google My Business Listings. While both appear as information boxes on the right-hand side of search results, they serve different purposes and offer unique advantages. One key difference is that Google Knowledge Panels are typically reserved for notable entities, while Google My Business Listings are accessible to a wider range of businesses. In this article, we will explore the key features, benefits, and differences between these two essential tools to help you better understand how to leverage them for your business.
What is a Google Knowledge Panel?
Google Knowledge Panels are information boxes that appear on the right-hand side of search results when users look for entities that are part of the Google Knowledge Graph. These panels are designed to provide a quick overview of a subject and are generally reserved for well-known entities such as people, places, and things. You may have come across these panels when searching for movies, TV shows, celebrities, businesses, animals, locations, or even plant types.
Benefits of Google Knowledge Panels
Google Knowledge Panels are an effective strategy to make your business stand out in search results. Featuring your brand in a Knowledge Panel can increase clicks to your website and leave a strong impression on searchers. Additionally, having a Knowledge Panel makes your business appear as a more “official” and trustworthy source of information.
What is a Google My Business Listing?
Google My Business (GMB) is a tool that allows you to manage and optimize your Business Profile on Google. By creating a Google My Business account, you can connect with customers, share updates about your business (such as store hours), and track how users on Google engage with your company.
Noticeable Differences Between Google Knowledge Panels and Google My Business Listings
- Google My Business profiles include customer reviews, while Google Knowledge Panels do not.
- Google My Business listings focus on local information, whereas Google Knowledge Panels provide a more extensive presentation.
- Google My Business profiles may not be as notable, while Google Knowledge Panels add credibility to your company.
- Google My Business listings allow business owners to directly manage their profiles, while Google Knowledge Panels are generated and curated by Google based on available data.
- Google My Business profiles emphasize contact information, business hours, and photos, while Google Knowledge Panels often include additional details, such as related searches or a summary of the entity.
- Google My Business listings require active management to ensure up-to-date information, while Google Knowledge Panels automatically pull data from various sources, including websites, social media, and Google’s own databases.