Restaurants Direct Control is the change at the center of Google’s new ordering-provider setting for Business Profiles. Restaurants can now choose which third-party ordering options appear on their profiles in Search and Maps, according to Google’s Lisa Landsman.
The setting lets a restaurant switch pickup, delivery, or both off for a provider. Landsman said restaurants no longer need to send a removal request to each delivery platform. Google product manager Michael G. replied “all” when a commenter asked which countries had access.
How Restaurants Direct Control Works
A screenshot in Landsman’s LinkedIn post shows a “Manage provider” panel for a placeholder provider, www.provider.com. Under “Show provider to customers,” separate switches control pickup and delivery. Both switches are on in the image.
Before this control, a restaurant could ask to remove a provider through its Business Profile, but the provider had to process the request. Google’s help page for ordering options gives providers five business days to take a link down. Landsman said restaurants can now turn off a provider themselves if it no longer fits their operations or margins.
She also described a reason to keep some options active. Diners may order through apps where they already pay for a subscription or have a card saved, Landsman wrote. Listing those apps, she said, can keep orders from going somewhere else.
Provider Rules Put Controls With Merchants
An archived version of Google’s ordering-provider compliance policy from May placed the removal process with providers. It required each provider to give restaurants a way to leave its feed to Google, such as a removal form or support ticket. Providers then had five business days to review and complete an opt-out request.
The current policy page was most recently updated Oct. 19 and no longer contains that requirement. It says merchants may enable or disable individual provider integrations through product controls. The page also says, “All partner integrations are enabled by default.” It still says providers must drop a restaurant that asks to be removed from their feed.
This is a practical change to a Google business listing workflow. For broader context on Google Search activity, readers can review recent ranking volatility discussion. It covers separate industry chatter, not ordering controls.
What Restaurants Should Review
A restaurant can use the dashboard setting to turn off a provider for pickup, delivery, or both. Because integrations are enabled by default, the source recommends reviewing the provider list under “Food ordering” for each restaurant profile being managed.
The direct control gives restaurants a choice over which ordering links appear. The source does not say whether restaurants can apply the change to multiple profiles at once or through the Business Profile API. Those were questions commenters raised, but Landsman’s post did not answer them.
Google’s help page describing the “Remove link” option did not include information about “Show provider to customers” as of Oct. 28. That leaves the new switch out of the help page’s explanation at that point, even though Landsman’s post described the control.
For additional search-strategy reading, SEO teams can compare this operational update with the State of SEO report findings, which cover content priorities. Another related resource examines how AI search selects brands; it addresses a distinct visibility topic.
Restaurants Direct Control now lets each business choose whether a listed provider appears for pickup, delivery, or both. The immediate next step described in the source is to review each managed profile’s “Food ordering” provider list. The source leaves bulk changes and API support unanswered.
Search Engine Journal reports the restaurant ordering controls.
